Liberty Fairs Trade Show (New York, NY)
It’s that time again in New York City, when press, buyers, and distributors gather at fashion and lifestyle trade shows in search of new and exciting brands. The amazing folks at Liberty Fairs, one of my favorite trade shows, invited the WearHouse District to attend once again, scope out brands to watch, report outstanding fashion trends, and witness the amazing growth that this specific show had in just one year.
Liberty Fairs took place July 20 – 22 at a new location, Pier 94 along 12th Avenue, and the event opened with the second Bi-Annual Liberty Lebowski Classic, an industry bowling competition at Lucky Strike.
But it was also great to see some returning favorites like Chapter, Closed, Danner, Dehen 1920, Filson, H By Hudson, J Press York Street, Mother Freedom, Nigel Cabourn, Viberg Boot and Zanerobe.
Guests were invited to an inside look into the manufacturing process of one of a kind caps made for each attendee by Brooklyn based Knickerbocker Mfg Co.
The ever dapper Shaka Maidoh and Sam Labert of Art ComesFirst, and Ouigi Theodore of The Brooklyn Circus curated the third edition of Freedom Hall with a bunch of really exciting new brands. Liberty also launched curated groupings of accessories brands including newcomers American Trench, Conscious Step, Lucky Selection, Cub & Co., South Lane and Teranishi.
One of the most exciting additions to Liberty Fairs was the Drugstore, curated by David Pirrotta, featuring some exciting men’s grooming brands like Blind Barber, Brooklyn Grooming, Mr Black’s Garment Essentials, Reverie and more.
Liberty also teamed up with Porsche to offer transportation to retailers between the trade shows in an effort to provide the highest level of service.
Some of my personal favorite brands spotted at Liberty Fairs:
Super Sunglasses - Their collection for next season looked amazing (Unfortunately, we could not photograph).
People Footwear - Very classic style, fun colors, and extremely lightweight.
Caminando - A Japanese footwear brand that merges edgy details with classic styles.
Placed by Gideon - One of the most interesting, unique brands, but their pieces still remain very wearable.
Crimson Cross (curated in Freedom Hall) - Distressed and aged denim with exciting real python details.
Vitaly - Innovative, unisex jewelry.
Liberty Fairs Fashion and Lifestyle Trade Show as a whole was full of energy, inventiveness and originality. The staff members were very welcoming and helpful - and that should not go unnoticed. The decor was both rustic and modern, with a constant palm tree theme played throughout the entrance of the venue.
In as little as a year, Liberty Fairs has grown to become one of the industry's leading contemporary / menswear trade shows. Every participating brand partner of Liberty Fairs exudes creativity and has a unique story worth listening to, whether they be just starting to grow or well established entities. Buyers and distributors have certainly caught on to this and continue to attend the show to add more of that distinctive creativity to their stores or outlets.
Liberty Fairs was actually founded this year by Sam Ben-Avraham, who is also the owner of Atrium stores and the original founder of Project Trade Show. According to the trade show's website, Ben-Avraham focused on curation, exploration, education, and brand storytelling in hopes to attract the best buyers out there.
The most recent Liberty trade show was the third to take place in New York City. The next Liberty Fairs trade show will take place at the Venetian in Las Vegas, August 18 through August 20.